By the numbers
3activation sites, incl. the F1 Grand Prix
15sto finish a race
Loudershout = faster car
The brief
The problem
STING wanted an activation that stopped people in their tracks. Visitors shout "STING" to drive an F1 car to the finish line: the louder they shout, the faster it goes.
What we did
- Designed and built the voice-controlled game
- Set up and dismantled at each site
- Provided on-site technical standby
What we built
Voice engineShout volume controls car speed
Race timerAdjustable per site
Portable setupMoved between three venues