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Tech · FMCG lucky draw

A CNY lucky draw across 156 stores, in three languages

Client WarriorType FMCG lucky drawWhere 156 stores nationwide

By the numbers

156retail outlets
2month campaign
3languages

The brief

The problem

A Chinese New Year campaign across retail outlets nationwide, with daily redemptions, receipt checks and reports at scale, while outlet lists changed daily.

What we did

  • Built the scan-and-join app with receipt upload and scratch-to-win
  • Built the admin panel for receipts, outlets and reports
  • Updated the system as outlets changed
  • Trained promoters and added a promoter check-in system

What we built

Scan & joinDetails, question, receipt, scratch & win
Gift controlsDynamic prize allocation
Receipt checksVerification workflow
Reports5+ auto-generated reports