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Event · Community activation

An invite-only activation for a hand-picked community

Client Sports DirectType Community activation

The brief

What it needed

Working with the client and a PR specialist, a campaign tailored to one community group, where the experience had to feel exclusive and controlled.

What we ran

  • Shaped the campaign plan and positioning
  • Designed and produced custom metal badges
  • Managed F&B vendors, DJ timing and event flow
  • Handled gifting, distribution and inventory